Ghazaleh Afrahi | Product Design

The Concept

‘Entus’ is a STEM toy that aims to introduce the basics of coding to kids age 3-7, who are curious about natural phenomena. This toy helps kids not only to understand the relation between the basic natural elements but also to perceive and experience the use of ‘functions’ and ‘sequence’ in coding. ‘Entus’ challenges kids by providing different levels of difficulty, and encourages the learning process through rewarding. * STEM toys are an applied approach to learn about Science, Technology, Engineering, and Math

The Project

This concept was designed in a team of three and the theme of the project was outlined by Thinkido, Italy. The assignment was to design an interactive STEAM toy for young children. In this project, various steps including benchmarking, user analysis, ideation, development of the first level of the game, character design, development of the introductory animation to the game, designing the usability and user-interaction, enhancement of the ergonomic values, CAD modeling, BOM development, defining the production methods and material choices, prototyping, basic programming of some of the functions, testing the interaction, and package design were carried out.


Arduino, Unity, SolidWorks, KeyShot, Adobe After Effects, Milling Machine


Manuel Naselo
Li Feng
Ghazaleh Afrahi